Thursday, February 6th

Announcements
Honors Book Club Fahrenheit seminar reflection due tomorrow via email.
Begin reading Gatsby. Lunch meeting next week on Wed.


Agenda:
1. ~90 minutes:  Social Media SAC prep (Step 1 due Friday by the time class starts!)
2. Ted Talk:  How to Buy Happiness
3. Journal #10: Title "How to Buy Happiness" Ted Talk

• Describe one research study Norton conducted and what the results were from that study.
• How can you buy happiness, according to Norton?
• Do you buy his data and conclusions?  Does this fit with your own perspective or experience?

Why you should listen to him:
Michael I. Norton is an Associate Professor of Business Administration in the Marketing Unit and Marvin Bower Fellow at the Harvard Business School. He holds a B.A. in Psychology and English from Williams and a Ph.D. in Psychology from Princeton. Prior to joining HBS, Professor Norton was a Fellow at the MIT Media Lab and MIT’s Sloan School of Management. His work has been published in a number of leading academic journals, including Science, the Journal of Personality and Social Psychology, Psychological Science, and the Annual Review of Psychology, and has been covered in media outlets such as the Economist, the Financial Times, the New York Times, the Wall Street Journal, and the Washington Post.

His research has twice been featured in the New York Times Magazine Year in Ideas issue, in 2007 (Ambiguity Promotes Liking) and 2009 (The Counterfeit Self). His “The IKEA Effect: When Labor Leads to Love” was featured in Harvard Business Review‘s Breakthrough Ideas for 2009.